In today’s world, we live in an environment where for an ordinary consumer it is difficult to distinguish the genuineness of a product. It requires closer scrutiny and knowledge of ‘what to look for’, not only for the product but also for the packaging material since today’s imitation could even look better than the original! and moreover, the manufacturer has no direct connection to the end customer who is buying their product
Develop a trust on the brand to get 100% genuine products always.
Being a two-way channel of communication, they appreciate the information
push like their own prescription-related updates or alerts